About Us

Our Story:

VinSense is an Indiana LLC formed in March 2015 to produce an innovative decision support software system for agricultural crop production. The new technology enables producers, field managers, and winemakers to make better crop management decisions to improve production volume, uniformity and quality and increase profitability and long-term sustainability.

The VinSense software, initially targeted at the wine grape growing and winemaking industry, will deliver the following value to our customers:

  • Increased crop volume
  • Enhanced crop uniformity
  • Better crop management – cover crop decisions, irrigation practices, pruning, canopy management, and other crop management decisions
  • Long-term crop sustainability
  • Better soil moisture management – resulting in water conservation and lower irrigation costs
  • Optimal soil nutrient management
  • Better environmental protection practices

Our product is based on the latest soil, viticulture, enology and predictive analytics research, as well as the latest sensing technologies (in situ and remotely sensed). The key unique components of the system are the transformation of this data deluge into easily understood information relevant to crop and winemaking decisions and the incorporation of soil physics and hydrology, viticulture, and enological models to increase the relevance of the information and enable predictive analytics for management and planning. The user friendly visual interface and decision tools are being developed with “real world” producers to ensure that the data provided is relevant, understandable, and, most importantly, actionable.

Our Team

Founders

Professors at Purdue University

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David S. Ebert, PhD

David Ebert is the Silicon Valley Professor of Electrical and Computer Engineering at Purdue University. He also directs the Department of Homeland Security Center of Excellence in visual analytics and the Purdue University Visualization and Analytics Center.

Dr. Ebert is a leading expert in integrated, interactive data visualization and analysis, having deployed solutions for effective decision making in medical applications, veterinary applications, public safety, logistics management, weather, and emergency response. He is also very active in the visualization community, teaching courses, presenting papers, co-chairing conference program committees, and holding senior leadership positions in professional societies (IEEE, ACM).

Christian-Butzke

Christian E. Butzke, PhD

The Purdue Wine Grape Team’s Professor of Enology, Dr. Butzke is a past president of the American Society for Enology and Viticulture and current chairman of the Indy International, one of the largest wine competitions in the world. His Extension responsibilities include professional engagement activities from local winery consultations to global winemaking projects. He is editor of “Winemaking Problems Solved” and author of the popular textbook “Wine Appreciation.”

Butzke has also been Director of Winemaking for Sakonnet Vineyards in coastal New England and a tenured faculty member in the world-renowned Department of Viticulture and Enology at the University of California, Davis.

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Phillip R. Owens, PhD

Dr. Phillip Owens is an Associate Professor of Soil Geomorphology/Pedology at Purdue University.  His hydropedologic-based research utilizes soil landscape modeling coupled with GIS, remote sensing, terrain attribute analyses and geostatistics to relate soil spatial variability to landscape scale processes.

Through this research, Dr. Owens has developed a transformational soil mapping technology that predicts soil properties at a high resolution and relates the soil properties to functional responses of plants.  He also serves as the University Liaison to provide technical assistance to the USDA-NCRS Soil Survey, provides soil information to the public, and conducts community education on wetlands and on-site wastewater disposal.

Professional Staff

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Larry P. Ebert, JD, Chief Executive Officer

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Sue Ebert, Client Relations Officer